n the adverts, Goldsmith is seen bending a spoon with his mind, holding his breath for one hour and receiving a best actor award for a movie not yet released.
Each TV spot in the campaign ends with the line: “This calls for Tequila.”
Master sommelier and Astral founder Richard Betts said: “It’s been exciting for me to work with Jonathan and to share our dream with so many people.”
Last year, the Tequila brand shared a preview of its partnership with Goldsmith, teasing several 30-second videos leading up to the launch of the This Calls for Tequila campaign.
Goldsmith said: “Astral Tequila is the only spirit fitted for life’s most legendary moments, conversations and experiences, whether that be a friend’s promotion at work or successfully disarming a bomb while blindfolded.”
The video marks Goldsmith’s first large-scale advertising appearance since his role as “The Most Interesting Man in the World” in commercials for the Dos Equis beer brand.
In 2017, importer and marketer Davos Brands acquired a “controlling interest” in Astral Tequila and unveiled new smart bottles for the brand, which it hoped would enhance its engagement with consumers.
Watch the new TV spots, starring Goldsmith, below.